The European succes formula by the Molcho family comes to Amsterdam! The motto of the family: “Life is beautiful. Be part of it.” Everyone should be able to try everything and pots are placed quite easily on the table. The table culture at NENI is informal – it’s easy going. The service is warm and personal- Eating at NENI means being welcome as a family member at an Eastern Mediterranean kitchen table. Exactly on this principle, the NENI concept was built. NENI is passion coupled with openness and love of cuisine. AIM was responsible for creating a soundtrack that fitted the core values of this beautiful concept. We designed multipal playlists for all parts of the day with this special NENI feel of warmth with an East Med Twist. Furthermore, we were responsible for the programming and production of their spectacular opening night.